Nicole Brasz

Professional Background

Nicole Brasz is a dynamic and forward-thinking individual who has made significant strides in the field of marketing and executive management. Renowned for her innovative approach, Nicole has been recognized as one of Australia’s most innovative marketers and has earned the distinction of being named a top 50 global digital leader. Her career trajectory showcases a remarkable blend of creativity, strategy, and leadership, with a strong focus on growth and transformation mandates.

With a keen interest in cultivating high-performing teams, Nicole embraces the values of leadership while fostering engagement and enthusiasm within her work environment. Her inquisitive nature as a lifelong learner contributes to her exemplary track record in strategic marketing and digital transformation. Balancing her professional aspirations with personal life, Nicole is also a dedicated mother who appreciates the end of home-schooling, allowing her to devote ample time to both her career and family.

Education and Achievements

Nicole's educational background lays a solid foundation for her impressive career. She pursued a Bachelor's degree in Commerce (Honours) at the University of Melbourne, followed by a Master of Business in Business Administration and Management at the University of Sydney. To further enhance her expertise, she has completed courses in Strategic Management at TiasNimbas Business School and Essentials of Leadership at London Business School. Additionally, Nicole developed her digital marketing skills through a course at General Assembly, reinforcing her role as a tech and data enthusiast.

Throughout her career, Nicole has achieved significant results, highlighting her strategic prowess and adeptness in navigating complex business landscapes. A few of her most notable accomplishments include:

• Initiating and leading a global digital transformation program at a company with a turnover of $2 billion.
• Successfully reversing a 30% revenue decline into a growth trajectory exceeding 10% within two years, all while operating in a contracting market.
• Spearheading a greenfield market entry into Latin America for the 12th largest global company, achieving a remarkable 5% market share within two years.
• Transforming customer-facing capabilities and building a strong culture within a $25 billion company with a global team of over 300 individuals.
• Consistently achieving over 25% growth across various state, national, and regional leadership roles.
• Accelerating strategic outcomes by leveraging extensive experience in mergers and acquisitions, product innovation, and development.

Nicole’s expertise has also led to her appointment in talent programs at esteemed organizations such as BP, American Express, and Rabobank, emphasizing her leadership potential and industry recognition.

Leadership Roles and Contributions

Throughout her extensive career, Nicole has held numerous leadership positions, showcasing her versatility and adaptability in dynamic environments. Currently, she serves as the Executive General Manager of Home and Energy at RACV, where she combines her strategic insights with operational execution to drive the organization forward.

Previously, Nicole held the position of Chairman of the Board at RACV Solar (previously Gippsland Solar) and contributed her innovative ideas as a Board Member at iBuildNew. Her entrepreneurial spirit was evident while she founded The New Social, driving impactful initiatives within the social space.

Nicole’s global experience is further exemplified through her tenure as the Global Lead for Digital Transformation at Save the Children International, where she was instrumental in leading digital initiatives that heightened the organization's impact. Following this, she served as the Executive Director of Marketing, Fundraising, and Digital Transformation at Save the Children Australia, where her customer-obsessed strategies achieved outstanding results.

At Randstad, she held the role of Group CMO, where her focus on integrating marketing with business objectives consistently delivered exceptional outcomes. Her career at Rabobank includes serving as Head of Global Marketing at Robeco, innovating marketing strategies on a global scale.

Nicole's earlier roles, including Partnerships Manager at American Express and Director of Marketing, Fundraising and Partnerships at the Leukaemia Foundation, also illustrate her commitment to using marketing for maximum social impact. Additionally, her contributions as State Manager for Make-A-Wish Australia and State Manager QLD at BP demonstrate her dedication to community-focused initiatives.

Nicole also made considerable contributions as Head of General Aviation for Latin America & Caribbean at BP, where she showcased her ability to drive growth in diverse markets while developing strategic partnerships. Her journey began at BP through a Management Trainee Program, where she laid the groundwork for her successful career in the industry.

Community Engagement and Speaking Engagements

An experienced speaker and panelist, Nicole has been actively contributing her insights on marketing, digital transformation, and leadership at various events. Her thought leadership is well acknowledged and respected across the industry. Nicole’s participation in advisory roles, particularly with the CMO Council, has further positioned her as a valuable resource for brands looking to navigate the complexities of modern marketing.

Personal Philosophy

Nicole Brasz believes in starting with the 'why' in everything she does, ensuring that customer needs and values are at the forefront of her strategies. Her passion for building teams that thrive on engagement and creativity reflects her values-led leadership approach. Nicole values the importance of a balanced and enjoyable workplace, where innovation can flourish without taking oneself too seriously. This philosophy has fostered environments where employees feel motivated and valued, leading to remarkable results.

As Nicole continues to evolve in her career, she remains dedicated to personal growth, team empowerment, and innovative marketing strategies that drive real change. Her combination of powerful leadership skills, a deep understanding of customer dynamics, and a track record of success make her a key influencer in shaping the future of the marketing landscape globally.