Nicole Brannan

Nicole Brannan is the founder of ELIX Fragrance, a wellness perfume blending brand.45 Her passion for fragrance and perfume began in childhood when she received a perfume making kit as a gift.3 This early interest eventually led her to establish her own fragrance company.

Professional Background

Nicole has a diverse professional background that includes:

• Founding The Together Lab Ltd, a strategic marketing consultancy specializing in various areas1
• Launching ELIX Fragrance, her startup perfume blending brand, in late 20232

Education

Nicole received her education at Newcastle University.1

Entrepreneurial Journey

On October 31, 2023, Nicole announced the launch of her new startup, ELIX Fragrance, through her LinkedIn profile. She described the launch as both exciting and somewhat nerve-wracking, indicating her commitment to following her passion despite the challenges of entrepreneurship.2

ELIX Fragrance

ELIX Fragrance is positioned as a wellness perfume blending brand that offers a unique approach to well-being experiences.45 The company likely combines Nicole's expertise in marketing with her lifelong interest in fragrances to create a distinctive product offering in the perfume industry.

Nicole's venture into the fragrance business appears to be driven by a desire to blend her professional skills with her personal passion, creating a brand that focuses on the intersection of scent and well-being.