Nicola van Ast

Nicola van Ast is the Co-Founder and Director of Growthink Pty Ltd, a business focused on sustainable growth practices and data-driven marketing.

With a background as an Experienced Customer Growth Practitioner, CMO, and Customer Acquisition Head, Nicola has a proven track record of high performance with leading brands like Multichoice, MTN Group, and DT One.

Nicola played a key role in launching and growing the Showmax brand in the OTT entertainment space, managing various teams across different marketing functions.

Having spent time managing the global MTN Brand across Africa & the Middle East, Nicola has contributed significantly to MTN becoming a leading telco in Africa.

Nicola van Ast is dedicated to sustainable growth and possesses advanced skills in growth management, marketing, analytics, business planning, customer acquisition, and retention.

Educationally, Nicola studied Business Growth Series at Reforge and earned a BA Honours in Marketing Communications from the University of Johannesburg.

Throughout Nicola's career, they held various roles at reputable organizations like ShowMax, MTN, Interbrand Sampson, and Capital International London.