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Nicola Harrison
Senior Planning Manager at Channel 4
Nicola Harrison is a Senior Planning Manager at Channel 4, where she utilizes her extensive experience in media planning and research. With a background that encompasses roles in media ownership, agency, and client-side experiences, she has worked across various product categories and audiences. This diverse expertise enables her to contribute significantly to strategic planning initiatives at Channel 4.12
In her current role, Nicola is involved in shaping the planning strategies that drive audience engagement and optimize media performance. She has also participated in industry discussions, such as the recent Barb Briefing panel session focused on advancements in audience measurement and media effectiveness.3 Her professional journey reflects a commitment to leveraging data and insights to inform strategic decisions within the media landscape.
