Universitatea Transilvania din Brașov

Transilvania University of Brasov

Creative Product Marketer with a growth mindset  -  Experience in education/tech industries/sustainability  -  Startups, Scaleups

✓ Strategic initiatives: Competitive Intelligence program, Win/loss program, Differentiators, Reviews program, Video customer use cases strategy, new GTM strategy definition.
✓ Helped Product Marketing team and wider Marketing team develop through workshops, resources, and special guests.
✓ Defined differentiators to feed into messaging so Sales, CSM, and Marketing teams lead the conversations from a value perspective.
✓ Led more than 15 cross-functional teams on multiple deliverables and projects.

Spryker

Senior Product Marketing Manager

✓ Researched, named, documented, positioned, packaged and launched a distinct product line— the Professional Services named Composable Value Services—a differentiator in the market.
✓ Created specific, scalable processes to structure Customer Marketing and customer research in sync with Customer Success.

Product Marketing Manager

✓ Ran competitive market analysis and provided insights to Product & C-level leading to 2 new differentiated products.
✓ Worked closely with Customer Service and turned customer pains into insights for a humorous, benefits-focused campaign.
✓ Applied customer segmentation and crafted dedicated messaging.
✓ Reactivated +30% of lost opportunities with a targeted Green Friday campaign.

HalloStroom

Product Marketing Manager, Sustainability

✓ Designed, prioritized, and executed various marketing experiments to increase traffic, sales, and retention.
✓ Continuously pivoted to look for the right PMF following data and qualitative research.
✓ Set-up analytics, heatmaps, surveys, create automation, and constantly analyze data from GA, Hotjar, and more to discover trends, patterns, and behaviors and adjusted the experiments and improve digital sales.

How People Learn

Growth Marketing Strategist, Education Startup

✓ Increased processes efficiency by 70% by implementing new workflows and procedures within the growing team of international partners.
✓ Co-created the online business model, thus optimizing the business strategy.
✓ Improved lead nurturing through targeted, automated, single, and dripping campaigns.
✓ Enhanced our customer experience from onboarding to active usage.
✓ Guided our partners through the development of the EDC programs and brand within 10 countries from Europe, Canada, LATAM.
✓ Managed strategic initiatives as well as departmental communication.

Event Design Collective GmbH

Partnership Project Manager, Education Startup

✓ Coordinated the online marketing and content strategy in line with yearly objectives keeping a close eye on ROI. 
✓ Increased awareness and website traffic by 200% through Youtube channel optimizations.
✓ Created and implemented the online content calendar leading to a 15% increase in organic traffic.
✓ Increased blood donors' attendance by 300% within the campaign and gained high exposure in national media.

Clinicco

Senior Marketing Manager, Health Care

✓ Improved lead generation campaigns for the U.S. and LATAM for fashion, travel, and cosmetics verticals by 25%.
✓ Experimented with a sales funnel to turn prospects into leads which drove a 45% increase in conversion.
✓ Main clients: L'Oreal Canada, Gracious Home, OpenYard.com, etc.

OSF Global Services

Senior Demand Generation Manager, SAAS

✓ Increased NGOs' website traffic through Google Analytics analysis and SEO strategy.
✓ Content management and strategy: Planned, generated, published, and shared content using Hootsuite, Buffer, Tweetdeck, Pinterest, Feedly.
✓ International brand management: Grew assigned brands across multiple social networks through clever concepts.
✓ Collaborated with regional marketing field teams from Canada and the U.S.
✓ Moderated user-generated content and increased its frequency by approximately 35%.

Omnisource Technologies

Sr. Digital Marketing Manager, SAAS

✓ Innovation: Developed a new line of supplements with +38% profit margins for the premium segment after researching trends, markets, suppliers, raw materials, and more.
✓ Acquisition: Decreased supplies expenses by 15% by renegotiating with suppliers/vendors.
✓ Product marketing - Led the entire product development cycle from research to marketing and GTM strategy for each product.
✓ Increased sales by 35% in Q2 & Q3 through a mix of online, offline, and in-store partner marketing.
✓ Lead a team of direct reports (8FTE) 
✓ Worked with cross-functional teams including sales, financial, production.

Herbagetica

Head of Marketing Strategy, FMCG

✓ Directed and managed all aspects of events and offline campaigns including stakeholders, partners, concepts, execution, budget, venue sourcing, contract negotiations, F&B, event agendas, marketing communications, timeline, creative agencies relations, and press/media event relations.
✓ Handled budgets varying from 1k to 500k euro and teams from 3 to 50+ people as well as events for 10 to 10k attendees.

Major events:
- Orchestrated the experiential inaugural event of DPD's new warehouse attended by over 300 guests.

- #PrinBrasovulMeu - National coverage promoting the cultural, economic and touristic sides of Brasov through various Romanian niched influencers in travel, lifestyle, fashion, tech, adventure. Plus, increased Oktoberfest's attendance by 15%.

- "The Harvest Celebration" a European funds festival.  Increased attendance by 45% due to the new concept of promoting local, traditional crafts.

- "#Transalpina" - The first campaign for promoting the highest road in Romania with over 50 articles and hundreds of social media posts written by influencers

- Tennis tournament "Eximbank Tennis Trophy" - An event with tradition in tennis, with participants from various countries.

- Bohemian Square - urban culture festival

Nico Trofim-Bancila