Nico Kruyswijk

Nico Kruyswijk is currently serving as the Digital Innovation Lead at Vattenfall, where he focuses on applications, the green roadmap, and design. His role involves enhancing Vattenfall's digital platforms to better meet the evolving needs of customers in the energy sector. This includes improving user experiences and driving business growth through effective digital strategies.

Professional Background

• Current Position: Digital Innovation Lead at Vattenfall
• Responsibilities:
  • Developing and implementing a digital strategy for 2024-2027.
  • Integrating user experience (UX) research into strategic plans.
  • Collaborating with various stakeholders to align priorities and improve UX across teams.

Kruyswijk has played a pivotal role in understanding complex user journeys on Vattenfall's digital platforms and identifying optimization opportunities. His hands-on approach has facilitated workshops and meetings that promote awareness of UX research's value among stakeholders, ultimately leading to tangible improvements in digital performance.13

Education and Skills

Nico Kruyswijk is an alumnus of the THNK School of Creative Leadership, which emphasizes innovative leadership and strategic thinking. His expertise lies in digital innovation, UX design, and stakeholder engagement, making him well-suited for his role in a leading European energy company like Vattenfall.24

Location

He is based in Hilversum, Netherlands, which positions him well within the European energy market.3

In summary, Nico Kruyswijk's multifaceted role at Vattenfall underscores his commitment to advancing digital innovation and enhancing customer experiences in the energy sector.