Nicki Violetti

Nicki Violetti is a prominent figure in the fitness community, best known as the co-owner of NorCal Strength & Conditioning, located in Chico, California. She co-founded this facility with her husband, Robb Wolf, and it is recognized as the fourth CrossFit affiliate established globally. Violetti has played a significant role in shaping the gym's approach to training and client engagement, emphasizing a welcoming environment for newcomers.13

In addition to her work at NorCal Strength & Conditioning, Violetti is a co-founder of The Performance Menu journal, which focuses on topics related to strength training and nutrition. She has contributed articles on Olympic weightlifting and coaching methodologies, showcasing her expertise in the field.2 Furthermore, she has been involved in various coaching initiatives, including online group coaching and seminars.2

Violetti's journey in the fitness industry began with a passion for CrossFit and strength training, leading her to develop programs that cater to both beginners and experienced athletes. Her commitment to creating a supportive training atmosphere has been pivotal in retaining clients and fostering community engagement within the gym.14