Nick Usborne

Nick Usborne is a seasoned copywriter, author, and digital marketing instructor based in Montreal, Canada. He is the founder of Be More Human, a training program aimed at helping marketing teams enhance their messaging by integrating emotional intelligence with artificial intelligence. This initiative was launched in May 2024, focusing on moving beyond generic AI-generated content to create more impactful and human-centric marketing strategies.123

Usborne began his career in copywriting in 1979 and has since worked with a wide range of notable clients, including Citibank, Apple, and the U.S. Navy. His extensive experience spans both traditional and digital marketing, having transitioned fully to online marketing in the late 1990s. He is also the author of Net Words: Creating High-Impact Online Copy, which is recognized as one of the first books on writing for the web.123

In addition to his writing and training work, Usborne has been a speaker at numerous marketing conferences and has conducted training sessions for major organizations such as Yahoo! and Walt Disney Attractions. His approach emphasizes the importance of combining AI's efficiency with the nuanced understanding that emotional intelligence provides.123