Nick Thornton

Nick Thornton is the Vice President of Sales at Club Automation, a role he has held since December 2019. In this position, he is responsible for leading sales strategies and team building within the company, which is part of the Daxko family of brands. Thornton has played a significant role in the growth of Club Automation, which specializes in providing software solutions for health clubs, wellness centers, and other fitness-related facilities.12

Background and Experience

Thornton's career in the fitness industry began approximately eight years ago, transitioning from a background in telecommunications where he focused on big data center sales. He has extensive experience in building sales teams and developing strategic sales processes. Prior to his current role, he served as the Director of Sales at Club Automation and held various positions at Daxko, including Outside Sales Executive and Sales Director.123

Education

He graduated with a Bachelor of Arts degree in Marketing/Marketing Management from Bob Jones University in 2001.2

Contributions to the Industry

Thornton is also a host of "The Experience," a podcast series that discusses trends and insights in club management. He emphasizes the importance of empathy in sales, particularly in understanding the challenges faced by both team members and potential customers in the evolving fitness landscape.13

Overall, Nick Thornton's leadership at Club Automation reflects his commitment to enhancing member experiences and driving growth within the health and fitness sector.