Nick Schaperkotter

Nick Schaperkotter is a professional specializing in Conversion Rate Optimization (CRO) and design, currently serving as the Team Lead for CRO & Design at Yellowgrape, an e-commerce agency based in the Netherlands. He has been instrumental in projects aimed at enhancing user experience and increasing sales through strategic optimizations.

Professional Background

• Position: Team Lead CRO & Design at Yellowgrape
• Experience: He has worked on significant projects, including a collaboration with DELTA, a telecom provider, where he led efforts to improve their digital ordering process. This project revealed critical insights into customer behavior, resulting in a substantial increase in leads and sales conversions.12
• Education: Schaperkotter holds a degree from Vrije Universiteit Amsterdam, indicating a strong academic foundation in business and management.3

Contributions and Achievements

• Under his leadership, the team implemented a CRO scan that identified key pain points in the customer journey, leading to optimizations that increased the click-through rate for lead generation forms by over 4% and boosted lead follow-ups by nearly 80%.1
• His work has been recognized within the industry, contributing to DELTA receiving the DDMA Experimentation Hero award for their omnichannel strategy.14

Online Presence

Nick Schaperkotter is active on LinkedIn, where he shares insights related to CRO and digital marketing strategies. His profile reflects his extensive network and engagement with industry trends.35