Nick Reed

Nick Reed is a chartered scientist with a strong background in mobility R&D, particularly in the connected and automated vehicle (CAV) sector.

He founded Reed Mobility, an expert consultancy focusing on future mobility topics, drawing from his experiences at Bosch and leading CAV research at the UK's Transport Research Laboratory.

His academic journey includes a psychology degree from the University of Cambridge, a DPhil, and postdoctoral work in visual perception, genetic algorithms, and virtual reality at the University of Oxford.

Nick Reed has a proven track record of working with a wide range of entities from public, private, and academic sectors, helping them in decision-making, policy formation, and research alignment in the field of future mobility.

Reed Mobility has become a trusted partner for organizations like the European Commission, TfL, Bosch, BSI, and Oxfordshire County Council in developing mobility products, services, and strategies.

Nick has also made significant media appearances and delivered a TEDx talk on The Future of Vehicle Automation in 2016, showcasing his expertise in driver behavior, autonomous driving, ethics, and advanced driver assistance systems among other specialties.

He has held various roles in organizations like FISITA (UK) LIMITED, Brake (road safety charity), Hoag+Co., ITEN, and has been part of European Commission expert groups on ethical issues related to driverless mobility.

Nick Reed's extensive professional journey encompasses positions as a visiting professor at the University of Surrey and key roles at TRL (Transport Research Laboratory) in human factors research, academy directorship, and senior fellowships.

His skills include trial design and analysis, as well as adeptness in research, innovation, and forming consortia, making him a valuable asset for organizations seeking guidance in the ever-evolving field of future mobility.