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Nick Paparone
Creative Director
Professional Background
Nick Paparone is an esteemed Creative Director with over 20 years of extensive experience across various domains of the creative industry. Throughout his impressive career, he has explored multiple facets of creativity, contributing to interior and experiential design, brand strategy, advertising, and marketing, as well as navigating the fascinating terrain of the fashion industry. Nick's versatility extends beyond these realms into academia, where he has shared his knowledge as an adjunct professor, and into entrepreneurship, where he has successfully founded, owned, and sold his own business. His portfolio also highlights contributions to the art world, showcasing his creative prowess.
As a leader in creative direction, Nick boasts a robust skill set that includes team management, mastery of Adobe Creative Suite, proficiency in web design and UX, and expertise in e-commerce platforms like Shopify. He has also carved a niche for himself in creative direction and consultation, fabrication, and product design, making him a well-rounded professional ready to tackle any creative challenge.
Nick currently serves as the Creative Director at New Good World, a creative consultancy that embodies his vision and aesthetic philosophy. His work emphasizes not just the visual aspects of design but also the strategic narratives that resonate with audiences. Through his leadership, New Good World has become a platform where innovative ideas flourish, and exceptional design comes to life.
Education and Achievements
Nick Paparone's academic journey is a testament to his commitment to art and design. He holds a Master of Fine Arts (M.F.A.) in Sculpture from the prestigious Columbia University in the City of New York. This educational background underpins his artistic insights, enabling him to approach creative projects with a refined perspective shaped by theoretical knowledge and hands-on experience in sculpture and three-dimensional art.
Nick's achievements are numerous, reflecting his dedication to pushing the boundaries of creativity. His role as a former Adjunct Professor at the School of Visual Arts allowed him to shape the next generation of designers while sharing his passion for creative expression. His position as Design Director at WeWork, a company known for its innovative workspace design, further underlined his ability to blend creativity with practical functionality, delivering designs that inspire community and collaboration.
In addition to his academic and corporate roles, Nick contributed his talents to various noteworthy positions, including serving as Creative Director at Bfg Communication and Associate Creative Director at the New Museum of Contemporary Art. These roles placed him at the forefront of contemporary design and artistic dialogue, influencing the creative landscapes of both commercial and cultural institutions.
Notably, Nick was the Design Director at URBN, which encompasses well-known brands like Urban Outfitters, Anthropologie Group, and Free People. His work in this capacity showcased his ability to merge commercial goals with cutting-edge design, contributing to brands that resonate deeply with their audiences.
Nick's entrepreneurial spirit led him to co-found Print Liberation, a company that he successfully sold in 2020, showcasing his skills not only in creative direction but also in business acumen and strategic planning. Prior to this, he held the role of Creative Director at Quaker City Mercantile (formerly GYRO Worldwide), further solidifying his extensive experience in brand development and marketing strategy.
Achievements
The impressive range of roles Nick has navigated highlights his adaptability and creative insight, all of which are evident in his diverse portfolio of work. Nick's projects span various industries and formats, from corporate identity and advertising campaigns to experiential spaces and product design. His approach emphasizes a keen understanding of brand narratives, consumer engagement, and the emotional impact of design.
Employing his unique perspective and creative expertise, Nick has developed an influential voice in the industry, often speaking to the importance of creativity in establishing meaningful connections with audiences. His work often merges functionality with artistry, ensuring that each project not only meets its objectives but also elevates the aesthetic experience for the user.
Through his portfolio, viewable at New Good World, Nick Paparone invites viewers to explore a selection of projects that encapsulate his innovative approach to design. Each project serves as a testament to his belief in the transformative power of creativity—an ethos that continues to inspire his work at New Good World and beyond.