Nick Littlehales

Nick Littlehales is an esteemed Elite Sports Performance Coach and Consultant, renowned for his pioneering work in the field of sleep coaching. He is recognized as one of the world's first elite sports sleep coaches and has been redefining sleep strategies since 1998. With over 35 years of experience in the sleep industry and more than two decades dedicated to elite sports, Littlehales has established himself as a leading authority in sleep recovery techniques.

Background and Career

Littlehales is the founder of the innovative R90 Technique, a method designed to optimize sleep for recovery and performance. He has authored the international best-selling book SLEEP, which has been translated into 18 languages, offering insights into sleep hygiene and recovery strategies for athletes and high performers alike. His work has garnered endorsements from numerous sports professionals and organizations, including British Cycling, Manchester City FC, and Real Madrid C.F..124

Before his focus on sleep coaching, Littlehales served as the International Sales and Marketing Director for the Slumberland Group and was the Chairman of the UK Sleep Council. His transition from the furniture industry to sleep consultancy was influenced by his passion for sports and his desire to enhance athletic performance through better sleep practices.125

Coaching Philosophy

Littlehales emphasizes the importance of sleep as a critical component of athletic performance and recovery. He advocates for a holistic approach to sleep, encouraging individuals to view it not merely as a time for rest but as a vital recovery tool that can significantly impact performance. His coaching includes personalized strategies that help athletes manage their sleep environments, routines, and mental preparation for optimal rest.235

Notable Clients and Impact

Throughout his career, Littlehales has worked with elite athletes, including Cristiano Ronaldo and David Beckham, and has contributed to the success of various sports teams at the Olympic and professional levels. His techniques and insights have been instrumental in helping athletes achieve peak performance by leveraging the power of sleep.256

In summary, Nick Littlehales is a transformative figure in sports performance coaching, utilizing his extensive knowledge of sleep science to empower athletes and professionals to maximize their recovery and performance through improved sleep practices.