Nick Littlehales is a renowned expert in sleep and recovery, with over 20 years of experience in the field of elite sports. A former International Sales & Marketing Director of the Slumberland Group and chairman of UK Sleep Council, he is now the founder and CEO of sportsleepcoach.com, providing expert sleep coaching services for athletes and sports teams. He has also authored an international best-selling book titled "Sleep" and developed the R90 Technique, a game-changing recovery technique that is widely used by athletes and organizations worldwide.

Littlehales believes that human recovery is a critical performance factor for athletes and teams and focuses on what people should do from the time they wake up. He has an excellent educational background having studied at Streetly Comprehensive Sutton Coldfield.

His vast experience in the field of sleep, recovery, and performance has given him an incredible advantage in helping athletes optimize their performance on and off the field. He is dedicated to achieving human recovery excellence and has made it his life's mission.