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Nick Lavidge
WE’RE HIRING! | Founder & CEO, Alley - Multi-award winning performance agency
Professional Background
Nick Lavidge is a driven entrepreneur with over a decade of experience in performance digital marketing. After realizing the shortcomings of traditional digital marketing agencies, particularly the frustration of managing clients and the lack of satisfactory results, he decided to make a change. In 2014, Nick founded Alley, a digital marketing agency that turned the traditional agency model upside down. With a keen focus on performance and effective spending, Alley specializes in retail-focused digital marketing solutions that enable brands and retailers to not only invest in marketing but also to ensure that such investments translate into tangible revenue. Today, Alley boasts a dynamic team of over 100 marketing specialists who excel at propelling growth through customer acquisition campaigns, successfully operating in markets across the globe, except for Antarctica.
At Alley, the philosophy is simple: when clients spend money on marketing, they should see a return on that investment. This guiding principle has allowed the agency to maintain an impressive track record, evidenced by the statistic that 93% of clients report doubling their marketing attributed revenue within the first year of partnership. Under Nick's leadership, Alley has embraced a data-driven approach backed by advanced technology, providing unmatched online growth and in-store performance for clients.
Alley’s success can largely be attributed to its people and organizational culture. Recognizing the importance of a solid foundation, Nick emphasizes hiring candidates who resonate with Alley’s core values, fostering an environment that promotes growth and development since day one.
Education and Achievements
Nick Lavidge's educational background is rooted in the principles of finance and entrepreneurship, pivotal to his success in forming a robust digital marketing company. He earned a Bachelor of Science degree in Entrepreneurship and Finance from the USC Marshall School of Business, where he cultivated a deep understanding of business mechanisms and strategic financial management. This foundational knowledge has been instrumental in his ventures, particularly in understanding the financial drivers behind effective marketing campaigns.
In addition to his primary degree, Nick further refined his skills in digital marketing by studying Search Engine Optimization (SEO) at UCLA. This education has provided him with the expertise to design campaigns that maximize visibility and engagement across various digital platforms, driving customer interactions and boosting sales for his clients. Nick also enhanced his studies in Finance and Entrepreneurship, specializing in Business Administration and Management at the University of Southern California, equipping him with a well-rounded view of business operations from various angles.
Organizations and Leadership Roles
Nick has built an impressive portfolio of leadership roles across various organizations. Before founding Alley, he played an instrumental role at Moshi, serving as the Chief Marketing Officer and Co-Founder of the company, which was later acquired and rebranded as Ivee. His creative expertise contributed significantly to Moshi’s branding and market presence.
Further enhancing his credentials, Nick served as the Head of Ecommerce at 2XU, overseeing their online sales strategy and enhancing customer engagement initiatives which greatly contributed to the brand's growth. He was also previously the Online Marketing Director at Oakley, where he effectively managed online marketing activities to strengthen the company's position in the competitive eyewear industry.
His expertise extends beyond digital marketing to entrepreneurship, exemplified by his position as the EO Membership Chairman at the Entrepreneurs' Organization (EO), fostering connections among entrepreneurial minds and sharing insights that contribute to personal and professional growth.
Nick's advisory contributions at The Urban List showcase his commitment to sharing knowledge across various channels, helping brands navigate the complexities of digital marketing strategies successfully. He also served as the Head of Digital Marketing at BetterVisionBetterPrices.com, which has since evolved into Simply Sunglasses after acquisition, further demonstrating his ability to drive marketing success through effective online presence and strategic foresight.
Conclusion
With a fervent commitment to innovation and excellence in performance digital marketing, Nick Lavidge continues to lead Alley with a forward-thinking approach that challenges norms while prioritizing results. His wealth of experience, educational background, and notable achievements reflect his dedication to helping brands grow through effective digital marketing solutions. To connect with Nick or to explore digital marketing opportunities, feel free to reach out through Alley’s website, where collaboration and recruitment are always encouraged.
Alley is on the lookout for talented individuals ready to contribute to its vibrant culture and mission—if you're interested in joining a trail-blazing team, visit their careers page to learn more!
As Alley’s influence expands across the globe, Nick's vision remains clear: deliver drive and effectiveness in marketing endeavors, showcasing how the right strategies and the right people can truly make a substantial impact in the industry.
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Clay is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Clay centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Clay's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.