Nick Lane

Nick Lane is a seasoned professional with over 20 years of experience in the mobile engagement sector, specializing in analyzing, consulting, strategizing, presenting, moderating, and judging. His proficiency in mobile engagement revolves around business messaging, customer interaction, and conversion.

Nick has played a pivotal role in shaping market strategies, providing precise industry forecasts for Mobilesquared's data portal, MessageMapIQ, catering to a wide array of clients including Mastercard, Vodafone, Google, Telefonica, and many more. His expertise extends to industry presentations at global events.

His areas of expertise cover various aspects of mobile technology including business messaging platforms like RCS, SMS/MMS, WhatsApp, and others, advertising, marketing, commerce, payments, content services, mobile operator strategies, networks, and different generations of mobile technology.

Apart from his work in the mobile industry, Nick Lane is also a qualified SitCom writer, showcasing his diverse skill set and interests.

Throughout his career, Nick has held several key positions including Chief Insight Analyst & Founder, Founder & Chief Industry Analyst at mobilesquared Ltd, Consultant at Liberty Comms Ltd, Principal Analyst & Head of Research Services at Informa Telecoms & Media, Editor at Informa Telecoms & Media, Principal Analyst at Informa Telecoms & Media Group, and editor at The Phillips Group.