Nick Kroetz

Nick Kroetz is a seasoned product designer currently working at Betterment, where he focuses on designing innovative products.

With a background in leading design projects at startups like Clark, which was acquired by Noodle, and involvement in developing a Life Insurance marketplace at Policygenius, Nick has a proven track record of driving significant improvements in conversion rates and product performance.

Nick's expertise spans across agency and in-house settings, engaging with prominent brands like GoDaddy.com, American Express, Walmart, and more, showcasing his versatility and ability to work on diverse projects.

His skill set includes consumer-facing design, growth & funnel optimization, SaaS development, design systems implementation, team management, user research, and product strategy, encompassing both native mobile and responsive web platforms.

Nick Kroetz is passionate about building products that address intricate and overlooked challenges, demonstrating his commitment as a designer, researcher, and product specialist.

In addition to his professional roles, Nick has shared his knowledge by teaching at General Assembly, contributing to the NYC UX Researchers group, and hosting webinars on design and user research with industry partners like InVision and Validately.