Nick Kroehl

Nick Kroehl is a seasoned professional with over 20 years of experience in leading technology projects, specializing in Salesforce CDP, Marketing Cloud, and MC Personalization. He has a strong technical background as a technical architect with over 12 years of experience in Salesforce Marketing Cloud, previously known as ExactTarget.

Throughout his career, Nick has held key roles including Principal Strategist at Traction on Demand, Senior Director leading a 23-person SFMC services team at Merkle, and serving on the Partner Technical Advisory Board for Salesforce CDP. He has been instrumental in handling the architecture, engineering, project management, deliverability, and analytics for email campaigns for Fortune 500 brands.

Nick Kroehl's expertise extends to owning software development and maintenance of internal tools, earning multiple Salesforce certifications, and the Google Cloud Professional Data Engineer certification. He has a strong educational foundation with a BS in Electrical and Computer Engineering from the University of Colorado Boulder and an MBA from IE Business School.

Previously, Nick held significant positions at reputable organizations including Technical Architect Director at Salesforce, where he honed his skills, and various leadership roles at Merkle such as Senior Director, Salesforce Architecture Practice Lead, and Director, SFMC Practice Lead.

With a diverse professional background that includes roles like Interactive Project Manager, Product Manager, and Senior Manager at notable companies like Merkle, Switch Media, Zippy Shell, Level 3 Communications, Nick Kroehl brings a wealth of experience and knowledge to the technology and marketing industry.