Nick Illobre

Nick Illobre is a senior executive at NBCUniversal, holding the position of Senior Vice President of Product Strategy and Business Development for Enterprise Data.1 In this role, he is responsible for working with marketers and their agencies to leverage NBCUnified, the company's first-party data asset, and to grow NBCUniversal's data offerings.1

Professional Background

Prior to joining NBCUniversal, Illobre had a diverse career in data and technology:

• He most recently led the product management team at Veeva Crossix, where he was responsible for audience targeting and measurement products.1
• At Veeva Crossix, he oversaw the release of DIFA TV, a product that allowed for measuring the impact of linear television campaigns on pharmaceutical campaigns.1
• Before his time at Veeva Crossix, Illobre served as the head of product for dentsu's M1 platform.1
• He also contributed to building digital media buying capabilities at Merkle.1

Expertise and Skills

Illobre is known for his expertise in:

• Data and technology
• Product strategy
• Business development
• Audience targeting and measurement
• Digital media buying

His appointment at NBCUniversal was part of a broader initiative to strengthen the company's data, technology, and measurement capabilities.1 This aligns with NBCUniversal's One Platform™ approach, which aims to provide unified solutions for marketers and advertisers to reach audiences across all screens.1

Illobre's role at NBCUniversal involves leveraging the company's extensive first-party data asset, which includes trusted relationships with 230 million monthly consumers.1 His work contributes to NBCUniversal's mission of helping customers better engage with their audiences in the evolving media landscape.