Nick Blacknell

Nick Blacknell is a seasoned professional in the drinks industry, currently serving as the Global Marketing Director for Chivas Regal at Chivas Brothers.1 With a long-term career in the sector, he has been instrumental in the success of many now-global brands.1

Career Highlights

Blacknell's expertise extends beyond his current role, as he has been involved in various aspects of brand development and marketing within the spirits industry:

• He has played a key role in Chivas Brothers' recent success, with the company achieving its best financial performance in 10 years, reporting a 17% increase in net sales.2
• Blacknell has been involved in innovative marketing initiatives, such as Chivas Regal's first US-led national campaign called "United is the New Gold".3
• He has also overseen the brand's entry into the metaverse, with Chivas holding its first virtual event, "Regal Planet," in partnership with global music sensation LISA.4

Marketing Approach

Blacknell's marketing strategy appears to focus on:

• Community Engagement: He has been involved in campaigns that highlight individuals who have made positive impacts on their communities.5
• Innovation: Under his leadership, Chivas has explored new marketing channels, including virtual events and metaverse experiences.4
• Brand Partnerships: Collaborations with global celebrities and artists to enhance brand visibility and appeal.4

Professional Background

While specific details about his educational background are not provided, it's mentioned that Blacknell attended Brighton Business School.1 His LinkedIn profile suggests he has extensive experience in the drinks industry, likely holding various senior positions before his current role at Chivas Brothers.

Nick Blacknell's approach to marketing and brand development has contributed significantly to Chivas Regal's global presence and success in the competitive spirits market.