Nick Bell

Nick Bell is one of the co-founders of ASK US FOR IDEAS (AUFI), a creative matchmaking company that connects ambitious businesses with top creative agencies.12 He founded AUFI in 2010 along with his old school friend Toby Wilkinson.24

Background and Role

Nick Bell has a passion for design, particularly projects built with integrity and attention to detail.2 At AUFI, he helps the world's most ambitious brands connect with the industry's most remarkable creative agencies.2 The company works with high-profile clients like Google and Spotify, as well as emerging startups, to find them the best creative partners for their needs.2

Entrepreneurial Experience

Prior to founding AUFI, Nick Bell had limited experience on either the client or agency side of the creative industry. This lack of preconceived notions actually became an advantage, allowing him and Toby to build AUFI based on direct feedback from both agencies and clients about what they needed in a matchmaking service.2

Company Growth and Vision

Under Nick's leadership, AUFI has developed a network of top-tier creative agencies and brands. The company prides itself on its personal approach, helping clients through the entire process of finding and engaging with creative partners.2 AUFI has also expanded its offerings to include projects like "The Creative Study," which aims to define what it means to be a creative practitioner in the 21st century.5

Nick Bell's approach to business emphasizes the importance of continuous improvement and adapting to industry changes. He believes in regularly reviewing and optimizing business processes to ensure efficiency and scalability.3