Nichole Robertson
Cofounder & Creative Director at Obvious State
Nichole Robertson is a seasoned writer, creative director, and published author with extensive multidisciplinary experience across industries. After obtaining her Bachelor of Arts (B.A.) degree from Penn State University, she spent 14 years working as a copywriter and creative director for renowned brands, magazines, and advertising agencies before founding her own company, Obvious State, which also doubles as a creative studio and DTC brand. Currently, Nichole is responsible for all creative direction and digital marketing initiatives at Obvious State while also working on her upcoming literary projects. She has authored four books, including Paris in Color, Paris in Love, New York in Color, and Literary Paris, all published by Chronicle Books. As a creative professional, Nichole thrives in a team that focuses on strong branding, authentic storytelling, and customer-centric content.