Nicholas Popoli

Nicholas Popoli is the Founder and Chief Executive Officer of Digital Rx Consulting, a firm specializing in digital strategies for the automotive industry. With over 20 years of experience in both automotive original equipment manufacturers (OEMs) and retail, he has developed a robust skill set that encompasses digital marketing, e-business processes, and retail strategy.

Educational Background

• Bachelor of Arts in Communications from Augustana College.

Career Highlights

• Early Career: Popoli began his career in the automotive sector in the mid-1990s, working for major companies such as Toyota Motor Sales USA and American Honda Motor Co..
• Executive Roles: He has held various management positions, including General Sales Manager (GSM), e-Commerce Director, and Director of Marketing at different dealerships.
• Founding Digital Rx Consulting: In 2017, he established Digital Rx Consulting to help automotive dealerships enhance their digital presence and profitability through a structured approach he refers to as "Strategize, Create, and Measure" .12

Expertise

Popoli's expertise lies in:

• Digital Strategy Development
• Retail Marketing
• E-Business Processes
• Performance Analytics

His firm works closely with automotive dealers across the United States to implement effective digital marketing strategies that drive sales growth and improve return on investment (ROI) .134