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Nicholas Mirisis
Advisor, Board Member, Executive & Investor - Experience with B2B, B2C & D2C - eCommerce, FinTech & SaaS
Professional Background
Nicholas Mirisis is a distinguished Growth Executive with over 20 years of demonstrated success in devising and implementing innovative strategies for acquisition, revenue generation, and customer retention. Currently, Nicholas serves as the Chief Revenue Officer (CRO) for SamCart, a dynamic startup reshaping the landscape of eCommerce through advanced automation solutions. Given the rapid growth and success of SamCart, Nicholas has played a pivotal role in driving the company’s objectives, pushing boundaries, and enhancing its market position within an increasingly competitive environment.
Before his tenure at SamCart, Nicholas held significant leadership positions, including the role of Chief Marketing Officer and Chief Revenue Officer at GoCanvas. During his impactful time there, he was instrumental in orchestrating global marketing and sales strategies that not only refined client experiences but also led to the remarkable doubling of Annual Recurring Revenue (ARR). This accomplishment exemplifies his commitment to creating value in every aspect of his strategic initiatives.
Nicholas's extensive experience includes an impressive 13 years in various marketing and go-to-market leadership roles at Dude Solutions, wherein he contributed to the remarkable growth of the company from a modest 30 employees and $1 million ARR—bootstrapped—to a thriving organization surpassing 750 employees and achieving revenues of over $100 million post-Series B capitalization. Throughout this transformative journey, Nicholas honed his skills in marketing innovation, revenue diversification, and organizational scaling.
Nicholas is revered for his ability to articulate a strong vision and seamlessly execute it across enterprises, establishing an organizational alignment that drives measurable success. His holistic understanding of market trends and overarching priorities, coupled with his vast knowledge of product engineering and financial strategies, allows him to synthesize and harmonize marketing and sales operations effectively.
Education and Achievements
Nicholas is well-educated, holding a Master of Arts (MA) degree from the prestigious Johns Hopkins University and a Bachelor of Arts (BA) from North Carolina State University. His educational background has provided him with a solid foundation for the analytical and strategic capabilities he applies to his professional endeavors.
In addition to his impressive career accomplishments, Nicholas is actively involved in various educational and professional organizations. He has served two terms on the Board of Directors for both The Consortium for School Networking (CoSN) and The National Business Officers Association (NBOA), showcasing his commitment to enhancing educational innovations and resource management within the schooling sector. His experience on these boards highlights his dedication to advancing educational technology and strategies that benefit educational institutions and their leaders.
Throughout his career, Nicholas has also contributed as an advisor for several organizations, including Coursedog and Reveal Mobile. As the CEO of Independent Education Strategies, he guided initiatives aimed at improving strategic direction and implementation for institutions. Additionally, his tenure as Vice President of the North Carolina Technology Association allowed him to engage with a variety of corporate executives and government officials, promoting technology-driven services and programs that benefit tech organizations statewide.
Skills and Core Competencies
Nicholas Mirisis’s core skills encompass a wide range of strategic and technical capabilities that are essential for success in today’s fast-paced business environment. He excels in defining and translating vision into actionable plans that cover enterprise-wide execution, ensuring that all innovative strategies align with the overarching goals of the organization. His holistic understanding of market dynamics allows him to adapt and pivot to industry trends, positioning his organizations at the forefront of their respective sectors.
Moreover, Nicholas is known for his data-driven approach to decision-making, emphasizing the importance of quantitative analysis and experimentation in marketing initiatives. This expertise in leveraging data enables him to measure success, refine strategies, and optimize outcomes, ultimately driving sustained business growth.
A forward-thinking leader, Nicholas has consistently been an early adopter of innovative technologies, believing in their power to empower marketing teams and enhance operational effectiveness. This mindset not only fuels his creativity but also fosters an environment where data and technology work hand-in-hand to generate maximum results.
Notable Contributions
Nicholas's impressive career trajectory is associated with several notable achievements in revenue growth and organizational success. At GoCanvas, the strategy he designed to double ARR serves as a testament to his visionary leadership. Meanwhile, his extensive work at Dude Solutions is characterized by significant organizational scaling, underlining his prowess in fostering growth through strategic marketing and development.
Additionally, his contributions to education and technology organizations reflect his commitment to uplifting professional communities, advocating for the advancement of technology in education, and nurturing talent in the tech sector. Nicholas's multiple roles and active participation in advisory capacities have allowed him to influence the industry and inspire innovative practices across various organizations.
Conclusion
Overall, Nicholas Mirisis stands out as a remarkable Growth Executive whose extensive experience, unwavering commitment to innovation, and strategic insight into market dynamics have enabled him to excel in leadership roles across sectors. With a strong educational foundation, a proven track record of achieving impressive revenue growth, and an ongoing dedication to professional development in technology and marketing, Nicholas continues to make a lasting impact in the realms of eCommerce, education, and technology solutions.
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Clay is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Clay centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Clay's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.