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Nichola Perrigo
Vice President, Digital Media @ Live Nation
Nichola Perrigo is a digital marketing leader with a strong background in performance-based media, audience intelligence, digital media strategy, data strategy, and martech. With a proven track record of building and managing teams, she excels in developing and executing strategies that drive business results. She thrives on problem-solving and has a solutions-oriented approach, always focusing on marketing and growth.
Nichola studied at Santa Monica College and earned a Bachelor's degree in Communication Studies from Loyola Marymount University. Her educational background has equipped her with a solid foundation for her career in digital marketing.
With an impressive career trajectory, Nichola has held key positions in renowned organizations. She currently serves as VP of Digital Media at Live Nation Entertainment. Previously, she held roles such as VP, Director Digital Media, VP Associate Director, Director Digital Marketing, Associate Director, Manager, Supervisor, and Specialist in Digital Marketing at RPA. Her experience spans across various levels of digital marketing, showcasing her expertise and leadership in the field.
In addition to her corporate roles, Nichola gained valuable experience through internships at organizations like US Marketing and Promotions, Xenii LLC, The Rose Group, and BNC (Bragman Nyman Cafarelli). These experiences have enriched her skill set and provided her with a well-rounded perspective on marketing and communications.