Niccolò Gloazzo

Niccolò Gloazzo is an accomplished digital technology creative with a keen interest in collaborating with diverse teams to develop various consumer packaged goods (CPG) products. Currently serving as the Director of eCommerce Growth at Kettle & Fire, Niccolò is also the founder of Qbrico, catering to clients primarily in the e-commerce sector, including renowned names like Singularity University, OverstockArt, MakeSense, Skinfirst, Classtag, PerfectKeto, and Blowhammer. With a knack for managing multiple projects, Niccolò excels in proposing innovative solutions to meet client objectives.

Niccolò possesses the ability to lead teams with varied expertise towards common goals. His fusion of creative acumen, sales proficiency, and a background in IT and digital realms equips him with a holistic perspective on projects and the agility to adapt to diverse scenarios. Offering a wide range of services, Niccolò can analyze online businesses, design high-converting landing pages, conduct A/B testing using tools like VWO, Google Optimize, or Optimizely, create effective sales funnels, provide regular reports from Google Analytics, recommend enhancements for boosting conversion rates, develop responsive websites employing platforms like Wordpress, HTML5, Jquery/Javascript, and CSS, establish remarketing campaigns, integrate tags through GTM, oversee the alignment of advertisements with landing pages to enhance conversions, monitor online performance, set key performance indicators (KPIs), and derive actionable insights from a conversion rate optimization (CRO) perspective.

Niccolò's academic background includes a Master's degree in Finance & FinTech from ESSCA, a Bachelor of Business Administration (B.B.A.) in Innovation Business Studies from Inholland University of Applied Sciences, a degree in Information Technology (Tecnologie dell'informazione) from ITT G. Chilesotti, and proficiency in General English from Milner International College of English in Perth, Australia. His professional journey features roles such as Senior Director of Media & Omnichannel, Angel Investor, Ecommerce Manager, and CRO & Growth Specialist at Kettle & Fire, along with engagements at Nike, O My Bag, and Bisazza within the realms of marketplace operations, digital marketing, and IT management.