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Nethanel S.
Co-Founder at ironSource
Nethanel Shadmi is a prominent figure in the tech industry, known for his role as an Individual Contributor and Co-Founder at ironSource, a company specializing in web and mobile monetization solutions. He co-founded ironSource in 2011 alongside Tomer Bar-Zeev, the Milrad brothers, Tamir Carmi, Arnon Harish, and Omer Kaplan.13
Background and Career
Shadmi has a diverse background in engineering and technology. His early career included significant contributions to the development of innovative advertising technologies. Notably, he was involved with AfterDownload, a leading provider of display advertising technology that merged with ironSource in 2013.4
Contributions to ironSource
At ironSource, Shadmi has played a crucial role in shaping the company's strategy and growth. The company achieved a valuation of $11 billion through a SPAC merger in 2021, marking one of the largest public issuances by an Israeli company.13 Under his co-leadership, ironSource has focused on aggressive growth strategies, including strategic acquisitions and product innovations that have positioned it as a leader in the mobile app economy.23
Personal Insights
Shadmi's approach emphasizes teamwork and culture within the organization. He is recognized for his commitment to building a strong foundation for the company, which has been pivotal in navigating the competitive tech landscape.2
In summary, Nethanel Shadmi is not only a co-founder of ironSource but also an influential contributor to its success, leveraging his expertise to drive innovation and growth within the company.