Nelson Jordan

Professional Background

Nelson Jordan is a seasoned marketing professional with diverse experience spanning various sectors, demonstrating exceptional expertise in digital marketing, conversion rate optimization, and strategic content creation. As the current Head of Marketing at obodo, Nelson is driving innovative marketing strategies and leading his team to enhance brand visibility while facilitating growth for the business. His multifaceted career showcases a strong commitment to excellence and results through a deep understanding of the marketing landscape.

Before his current role, Nelson honed his skills as a Freelance Content Strategist and Creator, fostering a robust reputation for crafting compelling narratives that captivate audiences. His collaboration with clients underscores his ability to align marketing strategies with business objectives, enhancing brand engagement and conversion rates.

At WPR Agency, where Nelson held multiple positions, including Conversion Rate Optimization (CRO), SEO, and Paid Media Manager, he demonstrated his keen analytical skills and profound understanding of digital landscapes. His role evolved from being a Digital Marketing Executive to a Senior Digital Marketing Executive, culminating in a managerial position that saw him lead teams to optimize client campaigns.

In addition to his agency experience, Nelson has provided consultancy services to notable organizations such as Hitachi and Kraken Marketing Consultancy, where he leveraged his expertise to deliver impactful marketing solutions. His consultancy work exemplifies his ability to adapt to different industries and challenges, ensuring success through tailored strategies.

Furthermore, Nelson began his career journey with foundational roles such as Marketing Coordinator at Hitachi Design Centre Europe and undertaking consultancy and market research projects for various organizations. His experience in clinical SAS and data management recruitment added a unique layer to his marketing skill set, enriching his ability to employ data-driven strategies effectively.

Education and Achievements

Nelson's educational pursuits reflect his dedication to continuous learning and professional development. He holds a Bachelor of Arts (Hons.) in Sport, Physical Education, and Coaching Sciences from The University of Birmingham, where he graduated with a 2:1 classification. His academic background provided a solid foundation for his subsequent ventures into marketing, blending his passion for sports with effective communication and strategic thinking.

To further enhance his expertise, Nelson pursued advanced studies in marketing, attaining a Master of Science (MSc) in Marketing from Oxford Brookes University, where he achieved a 1st class distinction. This rigorous academic training has equipped him with in-depth knowledge of marketing theories, consumer behavior, and strategic implementation in a competitive environment.

In addition to his degrees, Nelson has completed an array of specialized courses at the CXL Institute, including a CXL Certified Optimizer program in Conversion Rate Optimization, an Ecommerce Growth Course, and a Growth Marketing Minidegree. These credentials attest to his commitment to staying at the forefront of marketing trends, ensuring he is adept at leveraging modern techniques and technologies to achieve outstanding results.

Achievements

Throughout his career, Nelson Jordan has amassed numerous achievements that exemplify his impact on the marketing industry. As Head of Marketing at obodo, he has played a crucial role in increasing brand awareness and market penetration through strategic campaigns. His leadership and direction have led to significant improvements in conversion rates, showcasing his proficiency in SEO and CRO tactics.

While at WPR Agency, Nelson was instrumental in devising successful digital marketing strategies that elevated client engagements and maximized ROI. His work in managing conversion rate optimization projects distinguished him as a thought leader within the agency, fostering an environment of continuous improvement and innovative thinking.

Furthermore, his consultancy contributions have aided organizations like Hitachi in enhancing their marketing frameworks and achieving sustainable growth. Nelson's experience as a sports coach and co-founder of the Birmingham Bulldogs Sports Camp not only reflects his leadership abilities but also his passion for mentoring and encouraging youth involvement in sports, reiterating his multifaceted nature.

In essence, Nelson Jordan embodies the spirit of marketing excellence, leveraging his eclectic background, rigorous education, and extensive experience to deliver impactful solutions and drive success. His continuous pursuit of knowledge and innovation in the marketing realm positions him as a valuable asset to any organization looking to navigate the complexities of today's market.