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Nelson Gonsen
Co-Founder en Typhoon Video
Professional Background
Nelson Gonsen is a distinguished professional in the marketing and advertising industry, specializing in digital planning and consumer insights. His impressive career began at SBC Media Mexico, a start-up advertising agency where he played a pivotal role in launching the strategic and advertising area while still in college. Here, Nelson demonstrated his extraordinary capabilities by developing the company’s core media division project, which initiated his journey into understanding the intricacies of markets, campaign reach and frequency, as well as media production.
Nelson’s career advanced as he transitioned to Grupo Milenio, where he served as a Marketing Specialist during the inception of Milenio Television, the first 24-hour television network in Mexico. His dedication and expertise led him to be promoted to National Marketing Coordinator for Grupo Milenio, expanding his knowledge in ATL (Above The Line) national media, Pay TV, and digital markets. This role allowed Nelson to build strong relationships with government sectors and gain valuable insights into the capacities and limitations of Pay TV, digital markets, and data trading platforms.
With a wealth of experience under his belt, Nelson took on his first senior management position as VP of Operations and Technology for Adjust and Pixel Sphere, both companies prominent in Demand-Side Platforms (DSP) and Data Management Platforms (DMP). His role included working with ad exchanges, performance analytics, real-time bidding (RTB), behavioral targeting, digital legislation, advanced targeting, and segmentation practices across Latin America. His success in these roles is a testament to his strategic thinking and innovative approach to advertising technology.
Before advancing to these significant roles, Nelson built his foundation as the Marketing of Sales Services Manager and Head of Traffic in Latin America at Adnetik, now known as Digilant. Collaborating with multicultural teams and navigating diverse markets allowed Nelson to refine his skills and adapt to various advertising landscapes. His extensive journey has marked him as an accomplished strategist, data analyst, and entrepreneur, whose vision and thought leadership continue to drive substantial advancements in both digital and traditional advertising strategies.
In his current role as the Head of Digital Planning, which he has held for the past five years, Nelson oversees operations in both the American and European markets. His leadership focuses on consumer insights, data analytics, digital video strategy, benchmarks, road-to-market tactics, and digital marketing. Nelson continues to innovate and lead in the advertising realm, merging his comprehensive knowledge of markets with contemporary digital strategies.
Education and Achievements
Nelson Gonsen’s academic background is rooted in comprehensive studies at Universidad La Salle, A.C., where he pursued a dual focus on Finance and Debt Restructuring alongside Economics. These robust education foundations have equipped him with crucial analytical skills necessary for navigating complex financial landscapes and economic scenarios.
Additionally, Nelson further expanded his professional expertise by studying for a Marketing degree in Business, Management, Marketing, and Related Support Services at the same esteemed institution. His educational pursuits reflect a commitment to ongoing learning and development, ensuring that he stays ahead in a fast-evolving industry.
Throughout his career, Nelson has co-founded multiple organizations and held critical positions, including:
- Managing Director and Co-Founder at Digital Planning, reflecting his entrepreneurial spirit and dedication to strategic marketing solutions.
- Co-Founder at Typhoon Video, contributing to the intersection of technology and media in innovative ways.
- COO and Co-Founder at The Umoya Project, demonstrating leadership and operational intelligence in diverse business environments.
- VP of Operations and Technology at Adjust Digital Performance, significantly impacting the operational and technological framework of digital advertising.
His extensive experience and leadership roles underscore Nelson’s ability to excel in diverse environments, making valuable contributions that drive success across multiple fields.
Notable Achievements
- Pioneering Digital Initiatives: Nelson has consistently been a front-runner in implementing cutting-edge digital strategies that have transformed advertising approaches, enhancing both consumer engagement and data-driven decision-making.
- Development of Trade Platforms: His familiarity with open media and data trading platforms underscores his influential role in shaping the digital advertising landscape, making it more efficient and decidedly impactful.
- Mentoring Future Leaders: Through his involved leadership, Nelson fosters the next generation of marketing professionals, sharing his expertise and nurturing talent in the industry. Being at the forefront of educational initiatives demonstrates his commitment to giving back to the community and developing a new wave of marketing and advertising specialists.
- International Operations: Leading digital planning operations across the Americas and Europe highlights his capability to adapt and thrive in varying market conditions, while also tailoring campaigns to fit diverse local needs. This capability is essential in today’s interconnected global economy.
Current Focus and Future Aspirations
Currently, Nelson Gonsen is dedicated to pushing the envelope in digital marketing while honing in on consumer insights. His focus on data analytics and digital video strategies enables brands to harness the power of information, translating it into compelling marketing narratives that resonate with audiences.
Nelson's dedication to continuous learning and adaptation ensures that he remains a thought leader in the realm of industry developments. As digital landscapes evolve, he embraces new methodologies and technologies to stay at the forefront, ensuring that his strategies not only meet market expectations but exceed them. Nelson is excited about exploring innovative ways to leverage advancements in technology and analytics to drive the future of advertising.
His visionary approach, coupled with a deep understanding of market dynamics, positions him as an essential player in the developing dialogue of digital marketing and advertising strategies. As he looks towards the future, Nelson Gonsen is committed to helping shape a dynamic and efficient marketing landscape that aligns closely with the aspirations and needs of modern consumers.
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Clay is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Clay centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
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- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Clay's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.
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