Neil Moree

Neil Moree is a highly accomplished professional with a strong background in digital analytics and data management. He has led the adoption of Adobe Audience Manager and established a center of excellence focused on data collection, accuracy, reporting, and training. His expertise includes ensuring clear product funnel visibility, accuracy, documentation, and training, as well as facilitating testing enablement for increased testing velocity. Neil has also excelled in product partnership for emerging products and new features. With over six years of experience, Neil currently leads a Digital Analytics team and is responsible for various aspects of data analytics, including collection, accuracy, reporting, and analysis. He possesses hands-on experience with a range of tools including Adobe Launch, Adobe Target, Adobe Audience Manager, Tableau, and Google Tag Manager. Neil is recognized as a subject matter expert in tagging, data layers, analytics, audiences, and measurement approaches. His technical skills extend to HTML, CSS, data layers, debuggers, and other related tools. Neil has extensive experience in guiding strategies pertaining to single-page applications (SPAs), SEO, paid advertising, site speed, and addressing mobile visitor concerns. He collaborates closely with teams to integrate clickstream data with the data lake and customer relationship management (CRM) systems. Additionally, Neil provides primary A/B testing data support and investigates data issues related to various testing platforms. He works in partnership with Product Teams, Optimization Teams, and Marketing teams to drive initiatives forward. Neil is bilingual, fluent in English and French.