Chateauguay Valley Tech - Quebec Canada

UMass Boston

Digital Strategist at Dealer.com

I work with FCA dealerships to optimize their digital presence and share best practices to maximize their customers / visitors shopping experience - tailor fit digital advertising to meet their marketing needs and  budgets.  I do on site visits to better understand the operation of a dealership and offer them specific advice for their situation / location.  I am currently producing French video tutorials to help improve our dealerships' understanding of our web site management tools.  I do hands on training at dealerships on the effective use of our advanced desktop tools and mobile app.

Dealer.com

Digital Strategist

• Partnered with my clients to provide them knowledge and tools to achieve their marketing objectives.
• Reviewed their web site with them to determine what their customers were interested in and what areas needed to be updated to capture their interest. Used Google analytic reports to effectively drill down and determine true success and failures of web pages.
• Offered best practices in promoting their web site and maximize their social media channels to engage their audience.
• Developed relationships with GM’s owners and Chrysler Corporate offices.

Neil Landry