Neil Kelty

Neil Kelty is a Product Manager at PERQ, a digital marketing platform that specializes in lead management and conversion for the multifamily housing sector. His work focuses on enhancing product strategies and competitive analysis within the company. Kelty emphasizes the importance of understanding competitors' strengths and weaknesses to inform product development and positioning in the market. He has been quoted discussing how competitive analysis can help refine a product's capabilities and improve its market fit, stating, "The goal of a competitive analysis isn’t necessarily to create a giant feature comparison matrix, but rather identifying the distinctive competencies of each organization – in the buyer’s eyes".1

Kelty has a background in consulting and public policy, having studied at Indiana University's Kelley School of Business. His professional interests include technology, marketing automation, and enhancing customer engagement through innovative solutions. Outside of his professional role, he is described as an aspiring cyclist and an advocate for walkable communities.2

Overall, Neil Kelty's contributions at PERQ are centered around leveraging competitive insights to drive product improvements and better serve clients in the multifamily housing industry.