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    Neil Kelty

    Neil Kelty is a Product Manager at PERQ, a digital marketing platform that specializes in lead management and conversion for the multifamily housing sector. His work focuses on enhancing product strategies and competitive analysis within the company. Kelty emphasizes the importance of understanding competitors' strengths and weaknesses to inform product development and positioning in the market. He has been quoted discussing how competitive analysis can help refine a product's capabilities and improve its market fit, stating, "The goal of a competitive analysis isn’t necessarily to create a giant feature comparison matrix, but rather identifying the distinctive competencies of each organization – in the buyer’s eyes".1

    Kelty has a background in consulting and public policy, having studied at Indiana University's Kelley School of Business. His professional interests include technology, marketing automation, and enhancing customer engagement through innovative solutions. Outside of his professional role, he is described as an aspiring cyclist and an advocate for walkable communities.2

    Overall, Neil Kelty's contributions at PERQ are centered around leveraging competitive insights to drive product improvements and better serve clients in the multifamily housing industry.

    Highlights

    Jan 8 · perq.com
    PERQ
    Jun 18 · cbinsights.com
    PERQ - Products, Competitors, Financials, Employees ... - CB Insights
    Mar 19 · leadiq.com
    PERQ Company Overview, Contact Details & Competitors - LeadIQ
    Apr 27 · legacy.com
    Neil Kelty Obituary (2014) - Fort Wayne, IN - The Indianapolis Star
    Neil Kelty Obituary (2014) - Fort Wayne, IN - The Indianapolis Star

    Related Questions

    What are Neil Kelty's main responsibilities as a Product Manager at PERQ?
    How does Neil Kelty incorporate competitive analysis into his product strategy?
    What inspired Neil Kelty to pursue a career in product management?
    How does Neil Kelty stay updated on industry trends and competitor activity?
    What are some key features of PERQ's digital marketing platform?
    Neil Kelty
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