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Neil Burton
Director and Co-Founder of Mash Marketing Australia
Neil Burton is a prominent figure in the Australian event staffing and marketing industry. He is the Director and Co-Founder of Mash Staffing Australia, a leading event staffing agency.12
Professional Background
Neil has over 20 years of experience in media, marketing, experiential events, and activations.2 His career journey led him to co-found Mash Staffing Australia, bringing the successful UK-based Mash brand to the Australian market.1
Founding Mash Staffing Australia
Burton's journey with Mash began when he partnered with Phil Edelston and Julian Johnson, who had already established Mash as a recognized brand in the UK staffing market. Inspired by their success, Neil seized the opportunity to expand Mash into Australia around 2010, coinciding with the football World Cup and a partnership with Sony 3D TVs and their agency, Iris.1
Business Approach
Neil's approach to the staffing industry is characterized by:
- Bringing a broader perspective to staffing
- Focusing on making events and activations more impactful
- Leveraging expertise to enhance client experiences
His vision for Mash Staffing Australia was not just to replicate the UK model but to introduce something new to the Australian event staffing industry, drawing from his background in media and experiential agencies.1
Future Goals
As the leader of Mash Staffing Australia, Neil's objectives include:
- Continued growth of the company
- Involvement in major Australian events, including the 2032 Brisbane Olympics
- Expanding their network of clients
- Providing more opportunities for top talent in the industry1
Neil Burton's LinkedIn profile (username: neil-burton-66945516) reflects his role as Director and Co-Founder of Mash Staffing Australia, showcasing his extensive experience and leadership in the field.2