Neha Misra

Neha Misra is a prominent professional in the field of digital transformation, currently serving as the Managing Director - Global CTO, Data/GenAI Innovation at Accenture. With over 19 years of experience, she specializes in leveraging data, technology, and analytics to develop customer-centric marketing strategies for leading global brands.

Professional Background

• Current Role: Neha has been in her current position since January 2023, where she leads initiatives focused on data and AI innovation across marketing, commerce, sales, and service operations at Accenture. Prior to this, she held various leadership roles within the company, including Global CTO and Head of Analytics & Insights.1
• Previous Experience: Neha has worked with several notable organizations such as Mediaocean, Starcom, and Ogilvy & Mather, where she has driven significant advancements in marketing operations and data science.1

Education

Neha holds an MBA in Marketing and Finance from the University of Wisconsin and has completed a Certificate in Computational Data Science from the Massachusetts Institute of Technology (MIT). She also earned a Bachelor's degree in Mass Communication/Media Studies from Delhi University.1

Expertise and Vision

Neha is recognized for her ability to lead diverse teams that include creative technologists and data scientists. Her approach emphasizes maximizing marketing effectiveness rather than focusing solely on individual channels, aiming for a holistic view of marketing ROI. She continuously evaluates emerging technologies to keep her clients ahead of industry trends across various sectors such as consumer packaged goods (CPG), education, financial services, health, and tourism.1

Neha Misra's insights into digital transformation and her strategic leadership make her a key figure in shaping innovative marketing solutions at Accenture.