Neel Doshi

Neel Doshi is a prominent figure in the field of organizational culture and motivation, best known as the co-author of the bestselling book Primed to Perform, which has achieved recognition as both a New York Times and Wall Street Journal bestseller. The book, co-authored with Lindsay McGregor, delves into the science behind effective organizational cultures and introduces the concept of Total Motivation (ToMo), providing a framework for measuring and enhancing workplace performance across various sectors.

Professional Background

• Co-Author: Doshi has been a co-author of Primed to Perform since its publication in October 2015. The book synthesizes over a century of academic research and provides insights into how motivation can be harnessed to improve performance in organizations like Apple and Starbucks.2
• Co-Founder: He is also the co-founder of Vega Factor, a company established in January 2015 that focuses on developing technology aimed at transforming organizational structures and processes to maximize performance based on the principles outlined in their book.2

Education

Neel Doshi holds an MBA from The Wharton School, where he specialized in Finance and Marketing (2002-2004), and a Bachelor of Science in Electrical Engineering from the Massachusetts Institute of Technology (1993-1997).2

Current Ventures

In addition to his work with Vega Factor, Doshi is involved with various entrepreneurial initiatives. He currently serves as an Entrepreneur in Residence at AppsForBharat and has founded several startups, including Cali Trove.1 His career reflects a strong commitment to understanding and enhancing workplace dynamics through innovative approaches.

Neel Doshi's contributions to the field of organizational culture are significant, as he combines academic research with practical applications to foster environments where individuals can thrive and perform at their best.