Neal 🎙 Schaffer

Neal Schaffer is a prominent figure in the field of digital marketing, particularly known for his expertise in social media marketing and influencer marketing. He serves as a course instructor at UCLA Extension, where he teaches classes on Personal Branding and Becoming an Influencer, as well as Influencer Marketing.

Background and Career

Neal Schaffer has established himself as a leading authority in helping businesses navigate digital transformations in sales and marketing. He is the president of PDCA Social, a social media agency, and has authored several books, including Maximize Your Social and The Age of Influence, which focuses on leveraging influencer marketing for brand elevation.125

Fluent in both Japanese and Mandarin, Schaffer has a diverse background that includes significant time spent living in Asia. This international experience enriches his approach to marketing and education, making him a sought-after speaker and consultant across four continents.25

Teaching and Influence

At UCLA Extension, Schaffer is actively involved in educating students and professionals about the nuances of personal branding and influencer marketing. His courses are designed to help participants understand the potential of influencer partnerships and develop effective strategies for engagement.346 Schaffer is noted for his engaging teaching style and has received positive feedback from students in his classes.6

In addition to his teaching role, Schaffer frequently speaks at conferences and workshops, sharing insights on social media strategies and the importance of building a personal brand in today's digital landscape.257