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Neal Rich
Partner and Director, Marketing at Boston Consulting Group (BCG)
Neal Rich is a Partner and Director of Marketing at Boston Consulting Group (BCG), based in Boston, Massachusetts.5 He is a core member of BCG's Marketing, Sales & Pricing practice, working globally on topics related to marketing.3 Neal holds the position of Global Topic Leader for ROMI (Return on Marketing Investment) and Marketing Measurement at BCG.4
Prior to his current role, Neal served as an Associate Director at BCG.5 His expertise lies in marketing strategy, with a focus on optimizing marketing measurement and efficiency to improve companies' return on investment.12
Neal's work at BCG involves supporting chief marketing officers in developing coordinated and action-oriented CMO agendas.2 He contributes to BCG's efforts in helping clients drive revenue increases and cut marketing costs through marketing function excellence.1
