Neal Rich

Partner and Director, Marketing at Boston Consulting Group (BCG)

Neal Rich is a highly accomplished professional known for his expertise as the Global Topic Leader for ROMI (Return on Marketing Investment) and Marketing Measurement.

With a strong educational background, Neal pursued a Master of Business Administration (M.B.A.) at The University of Chicago Booth School of Business, a Master of International Relations at the University of Chicago, and a Bachelor of Arts (B.A.) in Economics, Government, and Romance Languages from Dartmouth College.

Neal Rich has held significant roles at the Boston Consulting Group (BCG) including Partner and Director of Marketing, Associate Director, Principal, and various positions as a Project Leader and Consultant. Additionally, he has gained valuable experience from his previous roles at Leo Burnett.

His expertise lies in marketing strategies, measuring marketing performance, and maximizing return on marketing investment, making him a prominent figure in the field.

Neal Rich's contributions have shaped the way organizations approach marketing effectiveness and efficiency, positioning him as a thought leader in the industry.