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Nayana 🇨🇦
AVP - Marketing at Shubh Loans
Nayana Natarajan 🇮🇳 🇨🇦 is a seasoned professional with a rich background in Marketing and Communications spanning 18 years, including 5 years of international experience in the North American food industry. Her expertise includes Trend Analysis in the Dubai Real Estate Market, Blogging, Social Media Marketing, Political Analysis, and Policy Making.
Nayana is a versatile individual with a passion for writing as seen in her work as a Blogger focusing on Political Analysis, Social Issues, and Fiction writing encompassing Scripts, Short Stories, and Poems. Additionally, she has excelled as a Program Moderator and Host.
Moreover, Nayana has a solid track record in developing Marketing strategies for technology start-ups, particularly in digital and social media platforms. Her industry exposure ranges from Social Enterprises to software platforms, showcasing her adaptability and diverse skill set.
Nayana has a knack for crafting impactful advertising and internal communication campaigns for major multinational corporations worldwide using a mix of digital and print media. She possesses a strong background in packaging and labeling for food service and bakery ingredients, emphasizing branding, regulatory compliance, sustainability, and product integrity.
Furthermore, Nayana has proven expertise in project management of website design and development, incorporating web analysis and ROI tracking. She has successfully coordinated National and regional tradeshows, collaborating with various stakeholders such as industry associations, art designers, printers, and promotions' companies within large corporations.
Nayana's proficiency extends to utilizing various software tools for sales data tracking and managing comprehensive databases for business analysis. She actively engages in fund raising for community involvement and employee engagement initiatives, aligning with her commitment to social causes.
Beyond her professional endeavors, Nayana is an active participant in Carnatic music vocal, Yoga practices, and volunteering, showcasing a well-rounded individual dedicated to personal growth and community service.