MSc. Naureen Mohammed

Naureen Mohammed is an accomplished professional with a diverse background in engineering, global marketing leadership, and technology.

She has held key roles at renowned companies such as J&J, Beiersdorf, Unilever, and currently serves as the Head of FMCG Marketing EMEA at Facebook.

Throughout her career, Naureen has been recognized for her ability to build, commercialize, and scale successful businesses and revenue streams across various industries.

A global citizen, Naureen has a passion for nurturing diverse, multicultural teams in complex environments, with experiences living in Europe and the Middle East.

In Dubai, she co-founded ItsHerStore.com, a digital marketing platform empowering women entrepreneurs in the Middle East, which has expanded to include mentoring services and ItsHerSkill.com.

Naureen has also been actively involved in industry organizations, serving on the Middle East Board for the Marketing Society and as a judge for the MENA Effie Awards, while also speaking internationally on topics like digital transformation and women in the workforce.

With an educational background including an MBA from Henley Management College, an MSc in Biochemical Engineering from UCL, and a BSc in Biochemistry from King's College London, Naureen brings a unique blend of expertise to her work.

Currently based in the UK, Naureen focuses on helping traditional CPG companies navigate digital marketing, social commerce, and emerging discovery commerce channels at Facebook.