Nathan Barry

Nathan Barry is the Founder and CEO of ConvertKit, an email marketing platform specifically designed for creators such as bloggers, podcasters, and online course developers. He established ConvertKit in January 2013, initially as a side project, and has since grown it into a significant business that serves over 30,000 creators, including notable figures like Tim Ferriss and Gretchen Rubin.124

Barry's background is in user experience (UX) and user interface (UI) design. He began his career as a web and software designer, eventually transitioning to writing books on design after realizing the need for effective email marketing solutions tailored for content creators. His first book focused on designing mobile applications, followed by another on web applications, which helped him identify the gap in the market for creator-centric email marketing tools.234

Under his leadership, ConvertKit has achieved impressive growth, reaching over $25 million in annual recurring revenue and maintaining a fully bootstrapped business model. As of now, the company has a team of around 58 members spread across various locations.15 Barry is also known for his commitment to helping creators earn a living through their work, reflecting his personal journey from freelance design to entrepreneurship.4