Université Paris-Sorbonne

Industry & ABM Marketing Team Lead at Salesforce

Salesforce

Industry & ABM Marketing Team Lead

Creating and implementing an integrated marketing and communication plan to position Cisco as the key strategic digitization partner and technology leader.

Cisco

Innovation Marketing Manager

Contributes to the standardisation of SCC's marketing brand, key assets & processes across international markets, including France, Spain & Romania. Supports the implementation of international websites, social channels, sales events & conferences, internal communications & marketing collaterals.

European Marketing Executive

Optimises the customer journey through advanced digital initiatives for the retail industry with the help of insightful market data analytics and regular meetings with strategic vendors and internal shareholders. Reviews trading performance against sales targets and annual operating plan to propose and deploy strategic activities across the category aiming at conversion opportunities. Manages products' content creation to improve key browsing elements such as search terms, key words, navigation attributes and visual merchandising. Develops the execution of tactical promotional campaigns to boost sales, increase the vendors’ brand exposure and influence the customers' purchasing behavior. Promotions includes killer deals, incentive gifts, premiums, seasonal merchandises, price offs, exclusive online deals and more. Administers and monitors the vendors’ conditional marketing funds (rebates and allowances) guarantying exposure to our vendors yet securing funds to reach the company’s CoGs saving target.

Office Depot

EU Marketing & Merchandising Specialist

Coordination and execution of industry tradeshows, corporate conferences and seminars in the UK, Ireland, South Africa and Benelux using multiple sales generating promotional channels i.e. Digital Marketing, Social Networking, Advertising, Web, Sponsorships, Profiling, Co-marketing partnering with established resellers, etc .

Dassault Systemes

Events Marketing Manager, Northern Europe

Develop, run and measure lead generation/promotional campaigns. 
Support initiatives’ growth through research, market campaign development and execution. 
Organize workshops and seminars both online and offsite. 
Develop, maintain and execute online activities such as email campaigns, webinars, newsletters and other online publications.
Team work with the Directors of Sales in UK and the Benelux region and our European Marketing team.

EuroNorth Field Marketing Specialist

Plan and manage telemarketing campaigns in Europe
Follow Up of EMEA Web-Seminar campaigns while ensuring the synergy between different marketing activities such as Telemarketing, E-mailing, Events, etc.
Ensure the relevance of the campaigns in order to meet the specific needs and requirements of the PLM Market Place
Maintain weekly Dashboards to monitor the progress of the telemarketing activity (leads quantity/quality, database quality) for each campaign
Meet and interact with the brand leaders to ensure the training of the telemarketing teams
Organize quiz to ensure strong PLM knowledge to the telemarkers
Create of product charts
Interface between our marketing teams and the local marketing teams to anticipate the campaigns

EMEA Telemarketing Manager Assistant

Statistical surveys mainly related to telecommunications and multimedia.
[Customer satisfaction, customer knowledge (usage&tendencies), market potential testing on new services and price evaluation]

Nathalie Saintuma