Nate Jaffee

Nate Jaffee, Head of Strategy at Praytell

Nate Jaffee is the Head of Brand Strategy at the creative agency Praytell, based in the San Francisco Bay Area.146 He has over 15 years of experience leading brand strategy and digital marketing efforts for global brands, with a focus on millennial and cultural marketing.8

Professional Background

• Earned his MBA from Duke University1
• Previously served as Director of Strategy for PUMA North America, overseeing the company's entry into action sports and outdoor categories and restructuring of its lifestyle and fashion business unit1
• Worked as a Brand Manager at PepsiCo, leading influencer, digital and social marketing for the Mountain Dew brand when it was named to AdAge's Digital A-List in 20101
• Has experience in the startup space, leading Business Development efforts at Mass Relevance and AND 11

Thought Leadership

• Regularly shares insights on customer relationships, customer expectations, and overturning the belief that the customer is always right27
• Breaks down potential clients into three buckets: those who "need no correcting," those who "need a little correcting," and those who "need a lot of correcting" when it comes to measurement myths like impressions3
• Praytell, under Jaffee's leadership, was named Agency of the Year by PRWeek in 20205

As a natural leader, Nate inspires people within his own team and across the company with his deep knowledge of brand and social marketing.4 He is a respected voice in the industry, providing valuable insights on customer experience and brand strategy.