Natasha Martin

Natasha Martin is a seasoned tourism consultant specializing in early-stage adventure and responsible tourism development. Her main areas of expertise include strategy planning, product development, and tourism marketing and branding. With a wide-ranging experience, Natasha collaborates with governments, donor agencies, and the private sector, focusing on frontier and niche destinations such as Myanmar, Nepal, Greenland, and Namibia.

Having lived in 15 countries across various continents and worked in over 30 countries, Natasha possesses a unique global perspective. She is actively involved in the international tourism community, serving as an ATTA Ambassador and a member of the Mekong Tourism Advisory Group. In early 2020, Natasha established her consultancy, Good Tourism, dedicated to assisting destinations and suppliers in enhancing their tourism economies.

Navigating an impressive educational background, Natasha holds a Master's in Tourism Administration from The George Washington University. In addition to English, she is proficient in French and Spanish. Natasha, a proud Canadian passport holder and a working mom, is highly engaged in research and lecturing on adventure tourism development, especially concerning outbound Chinese adventure tourists. She is currently based in KSA, embracing her role as an influential figure in the global tourism arena.