Natasa Jovanovic

Natasa Jovanovic is the Head of Strategy & Insights at Scandinavian Tobacco Group, a position she has held since March 2022. Based in Copenhagen, she has a strong background in insights and marketing, particularly within the FMCG (Fast-Moving Consumer Goods) sector.13

Her professional experience includes roles such as Director of Consumer Insights & Business Intelligence at the same company, where she has contributed significantly to commercial strategy and market intelligence initiatives.25 Jovanovic is also a graduate of the China Europe International Business School (CEIBS), further enhancing her expertise in global business strategies.4

In addition to her corporate roles, she has founded a venture called Art of Insight, showcasing her commitment to advancing insights in business contexts.