Natalja Piiskoppel

Natalja Piiskoppel is a Senior Strategy Partner at Wavemaker, a consultancy within the WPP group. In her role, she focuses on guiding clients through the complexities of contemporary marketing and brand strategy, particularly in the context of digital transformation and evolving market dynamics. Her insights emphasize the necessity for strategists to adopt a consulting mindset, enabling them to address broader business challenges beyond traditional communication strategies.1

In addition to her work at Wavemaker, Natalja is a global sustainability advocate and serves as a lecturer on developing sustainability strategies at EBS (Estonian Business School) .23 Her extensive experience spans over 20 years in various roles, including leadership positions that leverage her expertise in multi-disciplinary approaches to strategy and sustainability.45

Natalja's contributions include helping clients navigate significant shifts in their business models, such as transitioning from B2B to B2C strategies, which have proven essential for achieving growth in competitive environments.1 Her work reflects a commitment to integrating sustainability into business practices, aligning with current global trends and client expectations.