Nataliia Vynogradova

Nataliia Vynogradova is a seasoned professional with a wealth of experience in leading cross-functional teams to deliver consumer-centric engagement programs via apps.

Her solid background in marketing, technology, and data allows her to translate insights into effective program strategies, understanding implementation needs across various touchpoints.

Nataliia is a strong advocate of rapid experimentation and continuous learning, standing by the 'Dream Often, Think Big, Test Small, Fail Fast' philosophy.

She believes in developing prototypes, MVPs, and scaling proven strategies to achieve tangible results.

Nataliia pursued her education in Strategy, particularly in the context of digital disruption, at INSEAD and gained her Bachelor's degree in International Business and Management from Hogeschool van Arnhem en Nijmegen, along with excelling during her Erasmus Exchange program at the University of Economics, Prague.

She has held key roles in reputable organizations, including serving as the Product Manager for the Tommy Hilfiger App during Digital Business Transformation at PVH Europe B.V., leading the MYTOMMY app-based loyalty program, and managing CRM projects for Tommy Hilfiger & Calvin Klein.

Nataliia has also worked as a CRM Analyst, Marketing Intern, and Business Development Intern at PVH Europe B.V., showcasing her diverse skill set and adaptability across various functions within the organization.