Nataliia Pylypchuk

Nataliia Pylypchuk is a product design expert specializing in conversion-rate optimization with a Nielsen Norman Group certification in UX design.1 She has 8 years of experience in the field and focuses on research and analytics-based decision making.1 Nataliia works as a freelance UX/UI designer at Toptal, where she contributes her expertise to various projects.12

Her recent clients include education technology company Carnegie Learning, the British National Health Service health app Now Patient, and business services company Office Automated.1 Nataliia's professional experience also includes roles such as Senior Product Designer at Certify (starting February 2023) and Product Designer at The Akin Group (since July 2021).3 Additionally, she has been working as a Mentor at Designlab since February 2021.3

Nataliia's expertise extends to understanding cognitive bias in product design, which she applies to create more user-centric sites and apps.12 Her work at Toptal involves writing articles on design-related topics, which are peer-reviewed and validated by other Toptal experts in the field.1