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Natalie Tan
Marketing Leader | Data-driven Strategist | Creative Problem Solver
Professional Background
Natalie Tan is a highly accomplished and dynamic marketing leader with extensive global experience in the fields of travel and technology. Her unique ability to blend creativity with commercial acumen has positioned her as a frontrunner in driving brand success. Having worked across diverse regions including North America, Europe, Asia, and the Middle East, Natalie brings a wealth of knowledge and a broad perspective to her marketing endeavors. She is adept at not only promoting brands but also generating demand by effectively utilizing data insights to steer her strategies.
Throughout her illustrious career, Natalie has held various significant roles that reflect her versatile skill set. Her former position as Senior Manager of Brand Marketing at Expedia Group allowed her to delve deep into brand strategy, where she focused on enhancing brand visibility and driving customer engagement. This experience solidified her reputation as an expert in creating impactful marketing initiatives that resonate with consumers on a global scale.
Furthermore, during her tenure as Senior Manager of Marketing & Customer Experience at Homes & Villas by Marriott Bonvoy, Natalie played a pivotal role in transforming customer experience, ensuring that the offerings not only met but exceeded expectations. Her strategic mindset and ability to lead cross-functional teams allowed her to navigate complex market environments effectively, especially during periods of change, such as mergers and acquisitions, and the exploration of new verticals or markets.
Education and Achievements
Natalie's academic credentials are as impressive as her professional accomplishments. She holds a Master of Business Administration (MBA) degree from the esteemed HKUST Business School, which has refined her business acumen and strategic thinking abilities. Additionally, she graduated with a Bachelor of Arts in Communications from the prestigious University of California, Berkeley, equipping her with a robust foundation in effective communication—an essential skill in today's marketing landscape.
Constantly motivated by a desire for growth and learning, Natalie embodies the traits of a lifelong learner. She embraces new challenges, continually adapting and evolving in her career to stay ahead of industry trends. Her ability to lead under pressure and provide structure during times of change has been a hallmark of her career, reinforcing her value in any organizational setting.
Notable Achievements
Natalie has a rich history of contributing to the success of prominent organizations through her innovative marketing strategies. Her role as Manager of Change Management & Communications at Marriott International showcases her capability in managing change effectively and facilitating clear communication within teams. She harnessed her previous experiences to lead projects that had a lasting impact on brand identity and customer perception.
Moreover, during her time at Insight Robotics Ltd. as the International Marketing Manager, Natalie implemented robust marketing strategies that significantly increased brand awareness and positioned the company competitively in the tech industry. Her early career as a Project Manager at Lonely Planet, coupled with roles at Burson-Marsteller, provided her with a solid grounding in project management and client relations, making her exceptionally versatile in her approach to marketing and communications.
Natalie's impressive portfolio of achievements underscores her strength in both B2B and B2C marketing environments—whether in an agency setting or in-house. Her expertise makes her a valuable asset to any organization aiming to enhance its marketing effectiveness and drive impactful results.
Tags
marketing leader
brand marketing
customer experience
travel industry
technology marketing
data-driven marketing
cross-functional teams
global marketing
B2B and B2C
change management
life learner
MBA
communications
insight robotics
marriott international
expedia group
lonely planet
burson-marsteller
Location
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
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- Reminders and Notes: Helps you remember important details about contacts
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- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.