Natalie Sportelli

Natalie Sportelli is a Director at Bullish, an early-stage consumer venture capital firm and creative agency based in New York.13 She joined Bullish in September 2023 after previously working in various roles across media, content, and venture capital.4

Career Background

Natalie's career journey includes:

• Forbes: She worked as an Associate Editor at Forbes.1
• Lerer Hippeau: She served as a Director at this venture capital firm.1
• Thingtesting: Natalie joined as employee number four at this B2B platform for brands.1

Current Role at Bullish

As a Director at Bullish, Natalie's responsibilities include:

• Helping with new investments and sourcing early-stage consumer deals2
• Overseeing Bullish's marketing efforts2
• Working on the fund team to identify and support promising consumer-focused startups3

Expertise and Focus

Natalie specializes in:

• Consumer investing
• Brand building and storytelling
• Content strategy for venture capital

She has a particular interest in companies that understand consumers well and leverage marketing for growth.2

Personal

Natalie is based in Brooklyn, New York.4 She describes herself as "Consumer investing at @bebullish. Plus one @alexrkonrad and dog mom to Margot."5 Her LinkedIn profile shows she has over 500 connections in her professional network.4