Cornell University

University of Guelph

Humber College

Loyola

Manager, Market Investment at Greater Toronto Airports Authority

Managing Pearson's incentive program and crafting targeted marketing programs that drive traffic through the airport. Building and leveraging industry partnerships that help elevate Pearson's value proposition and showcase it's world class leadership in COVID-19 response and recovery.

Greater Toronto Airports Authority

Manager, Network Investment

Strategic communications planning and execution, crisis management, media relations and relationship management to support and elevate Pearson’s passenger and community based initiatives.

Senior Advisor

•	Contributed to the development and execution of media relations strategy in communications    plans; pitched local and national outlets with stories of interest.
•	Acted as media contact, facilitating requests, briefing and preparing spokespeople.
•	Recruited and trained new spokespeople to act as content experts for various programs within the organization.
•	Managed provincial social media channels and contributed to national channels such as Red Cross Talks, the national blog.
•	Wrote communications materials such as key messages, media advisories, pitches, and briefing documents.
•	Planned and executed public and stakeholder events.
•	Participated in content planning group and contributed creative concepts for social campaigns.
•	Monitored media metrics and prepared campaign reports.
•	Participated in on-call rotation.

Canadian Red Cross

Communications Advisor

Managed external and stakeholder communications including media relations, program launches, national fundraising events, social media accounts (Facebook, Twitter, YouTube), annual reports, two websites, and all marketing materials (brochures, promotional videos, posters and mailers).

Lions Foundation of Canada/Dog Guides Canada

Communications Manager

Coordinated communications initiatives for external campaigns including national and local events, fundraising campaigns, and client and stakeholder newsletters.

Lions Foundation of Canada Dog Guides

Public Relations Coordinator

Monitored media and compiled coverage reports, generated media lists, coordinated clients for media interviews and assisted in the writing of press materials.

Natalie Moncur