Natalie McCaffrey

Natalie McCaffrey is a senior executive at Wpromote, a digital marketing agency. She currently serves as the Head of Consumer Strategy at the company.13 In this role, Natalie acts as a catalyst for growth by helping brands uncover new opportunities, challenge the status quo, and maximize the potential of media in driving business results.1

Some key points about Natalie McCaffrey:

• She joined Wpromote in August 2020 as Director of Strategy & Planning.3
• In September 2021, she was promoted to her current position as Head of Consumer Strategy (also referred to as VP, Consumer Strategy in some sources).134
• Natalie is passionate about finding innovative ways to uncover consumer insights and using data creatively to tell compelling narratives.1
• Throughout her career, she has worked with a diverse range of clients, including large enterprise brands, direct-to-consumer companies establishing new categories, and fast-paced startups.1
• She is part of Wpromote's Leadership Team, contributing to the company's strategic direction.4

Natalie's approach to her work is characterized by a willingness to step outside her comfort zone and embrace new learning opportunities. She believes in the power of understanding individual stories to foster empathy and connection, as reflected in her favorite quote: "There isn't a person you wouldn't love if you heard their story" by Mary Lou Kownacki.1

In her role, Natalie emphasizes the importance of building strong brands and integrating upper-funnel strategies with performance campaigns to drive long-term success for clients.2